| Base Record |
$0.0400 |
$0.0340
|
| Phone Number Where Available |
$0.0050 |
$0.0050 |
| Phone Number Present (lower count) |
$0.0100 |
$0.0100 |
| Adult Age (2-year) |
$0.0050 |
$0.0050 |
| Credit Card User |
$0.0100 |
$0.0100 |
| Dwelling Type (Single vs Multi Only)
|
$0.0050 |
$0.0050 |
| Gender
|
$0.0025
|
$0.0025
|
| Home Market Value
|
$0.0100
|
$0.0100
|
| Homeowner/Renter
|
$0.0100
|
$0.0100
|
| Income Range Higher Ranges
(Estimated Household) |
$0.0050
|
$0.0050 |
| InfoBase Networth
|
$0.0150
|
$0.0150
|
| Length of Residence
|
$0.0025
|
$0.0025
|
| Lifestyle Interests, 1st
|
$0.0100
|
$0.0100
|
| Lifestyle Interests, 2nd+
|
$0.0100
|
$0.0100
|
| Mail Order Buyer
|
$0.0050
|
$0.0050
|
| Marital Status
|
$0.0050
|
$0.0050 |
| Address Type Indicator
|
$0.0050
|
$0.0050
|
| Auto Make (1st)
|
$0.0100 |
$0.0100 |
| Auto Make (2nd)
|
$0.0100 |
$0.0100 |
| Auto Model (1st)
|
$0.0100 |
$0.0100 |
| Auto Model (2nd)
|
$0.0100 |
$0.0100 |
| Auto Year (1st)
|
$0.0100 |
$0.0100 |
| Auto Year (2nd)
|
$0.0100 |
$0.0100 |
| Buying Behavior 1st
|
$0.0100 |
$0.0100 |
| Buying Behavior 2nd
|
$0.0100 |
$0.0100 |
| Claritas Income Producing Assets
|
$0.0200 |
$0.0200 |
| Dominant Vehicle Lifestyle
|
$0.0050 |
$0.0050 |
| Education - Individual
|
$0.0100 |
$0.0100 |
| Education of Head of Household
|
$0.0100 |
$0.0100 |
| Known Number of Vehicles
|
$0.0050 |
$0.0050 |
| Mail Order Donor
|
$0.0050 |
$0.0050 |
| Mail Responders
|
$0.0050 |
$0.0050 |
| Miltary Vet
|
$0.0100
|
$0.0100
|
| New Car Buyer
|
$0.0050 |
$0.0050 |
| Number of Adults
|
$0.0025 |
$0.0025 |
| Number of Children
|
$0.0025 |
$0.0025 |
| Occupation of Head of Household
|
$0.0050 |
$0.0050 |
| PC Owner
|
$0.0150 |
$0.0150 |
| Personicx Codes
|
$0.0450
|
$0.0450
|
| Presence of Pool
|
$0.0100 |
$0.0100 |
| Real Property Detail (Specific Property Type)
|
$0.0100 |
$0.0100 |
| Real Property First Mortgage Lender Type
|
$0.0100 |
$0.0100 |
| Real Property First Mortgage Loan Amount
|
$0.0100
|
$0.0100
|
| Real Property First Mortgage Loan Date
|
$0.0100
|
$0.0100
|
| Real Property Home Purchase Amount
|
$0.0050
|
$0.0050
|
| Real Property Loan to Value
|
$0.0150
|
$0.0150
|
| Real Property Real Estate Investor
|
$0.0150
|
$0.0150
|
| Real Property Year Home Built
|
$0.0100
|
$0.0100 |
| Small Office / Home Office (SOHO)
|
$0.0100
|
$0.0100 |
| Software Buyer
|
$0.0150
|
$0.0150
|
| Truck/Motorcycle/RV Owner
|
$0.0050
|
$0.0050
|
| Working Woman
|
$0.0050
|
$0.0050
|